「金色拱門」是地球上最廣為人知的符號之一——在全球範圍內的知名度甚至超過了基督教的十字架。漢堡王的皇冠標誌強化了其皇室品牌形象——「我選我味 (Have it your way)」。哈蘭德·桑德斯上校的面孔自1978年以來一直是肯德基的標誌——這是速食界全球辨識度最高的面孔之一。必勝客的屋頂形標誌自1967年以來一直是其核心元素——在世界各地都能被瞬間認出。達美樂的標誌以多米諾骨牌為特色——最初的計劃是每開一家新分店就增加一個點。星巴克的塞壬標誌可以追溯到1971年，靈感源自16世紀的挪威木刻。幾十年來，它已逐漸簡化。塔可鐘 (Taco Bell) 的鐘形標誌自 1962 年格倫·貝爾 (Glen Bell) 創立該連鎖店以來基本保持不變。賽百味 (Subway) 的標誌在「S」和「Y」中隱藏了箭頭，象徵著進出地鐵——大多數人從未注意到這一點。溫娣漢堡 (Wendy's) 的女孩形象是以創始人戴夫·湯瑪斯 (Dave Thomas) 的女兒梅琳達·「溫娣」 (Melinda 'Wendy') 為原型。MOM 這個字隱藏在她衣領的荷葉邊中。Chipotle 的標誌以辣椒為特色，並使用了靈感來自墨西哥土坯建築的棕色和紅色。紅龍蝦 (Red Lobster) 的標誌就是一隻紅色的龍蝦——簡單、有效，且不可能與其他任何東西混淆。大力水手炸雞 (Popeyes) 在 2017 年更新了標誌，採用溫暖的火焰設計，反映其紐奧良風格的烹飪傳統。Chick-fil-A 的標誌巧妙地將一隻雞融入字母「C」中。該連鎖店每週日都會休息，以表示對其基督教創始背景的尊重。Carl's Jr. 和 Hardee's 是同一家母公司旗下的姐妹連鎖店 —— 兩者在美國不同地區都使用星星標誌。Dunkin' 在 2019 年從名稱中去掉了「Donuts」。粉紅色和橙色的配色方案仍然是速食界最經典的標誌之一。Papa John's 使用簡潔的紅白色標誌 —— 創始人約翰·施納特（John Schnatter）與品牌的關係在 2018 年公開陷入困境。Whataburger 的橙白 A 字型建築是德克薩斯州和美國南部的象徵 —— 這是一家深受喜愛的區域性連鎖店。Arby's 的帽子標誌是一頂牛仔帽 —— 名稱源自 R.B.（Raffel Brothers 兄弟），並非像大多數人所認為的是「roast beef」（烤牛肉）的縮寫。Dairy Queen 的橙色「DQ」標誌是美國最具辨識度的甜點品牌標誌之一。IHOP 重新設計的標誌融入了隱藏的微笑。該連鎖店在 2018 年曾短暫改名為「IHOb」，作為漢堡促銷的噱頭。Shake Shack 於 2001 年在麥迪遜廣場公園以熱狗攤起家——其簡潔的品牌設計展現了其優質的定位。In-N-Out Burger 的標誌以交叉棕櫚樹為特色——這是向該連鎖店 1948 年成立地加州致敬。Olive Garden 的橄欖枝反映了義式美國品牌的定位——「來到這裡，就是一家人」。Denny's 在 2019 年更新了標誌——該連鎖店以全年 365 天、每天 24 小時營業（包括所有節日）而聞名。Zaxby's 特有的綠色標誌在競爭對手中脫穎而出——該連鎖店專注於美國南部的雞柳與雞翅。Long John Silver's 的航海風格標誌反映了其對海鮮的專注——其名稱取自羅伯特·路易斯·史蒂文森《金銀島》中的海盜。Del Taco 的墨鏡太陽標誌反映了其加州根源——獨特之處在於它同時供應墨西哥風味料理和美國漢堡。Outback Steakhouse 的澳洲主題標誌包含一個回力鏢 —— 該連鎖店以其名為 Bloomin' Onion 的炸洋蔥花開胃菜而聞名。Wawa 的加拿大雁標誌得名於安大略省的 Wawa —— 它是美國最受熱烈喜愛的地區性便利連鎖店之一。Panda Express (熊貓快餐) 成立於 1983 年，是美國最大的中式快餐連鎖店 —— 其橙黑相間的標誌經常被忽視。Texas Roadhouse 的騰躍公牛標誌彰顯了其西部身份 —— 以手工切割牛排和免費熱麵包卷而聞名。Waffle House (華夫餅屋) 的黑黃招牌非常標誌性，以至於 FEMA 使用「華夫餅屋指數」來衡量災難的嚴重程度。Jack in the Box 的小丑吉祥物可追溯至 1951 年 —— 以與任何其他快餐品牌都不同的極其多樣化菜單而聞名。Five Guys (五虎將漢堡) 以 Murrell 五兄弟的名字命名 —— 以可客製化的漢堡、免費花生和份量驚人的卡真薯條而聞名。Raising Cane's 以創始人 Todd Graves 的黃色拉布拉多犬「Raising Cane」命名 —— 該連鎖店專門販售炸雞柳套餐。Cracker Barrel 的鄉村商店美學延伸到了其品牌——其零售貨架與南方美食一樣聞名。Pei Wei Asian Diner 於 2000 年作為 P.F. Chang's 的休閒快餐衍生品牌成立——其龍盾標誌反映了亞洲傳承。Panera Bread 的發酵麵包標誌反映了其工匠根基——該連鎖店於 1997 年將名稱從 Au Bon Pain 更改而來。Sonic Drive-In 的爆發標誌反映了其服務速度——該連鎖店以汽車餐廳服務員（carhops）和可定制的冰沙而聞名。Hardee's 和 Carl's Jr. 是由同一家公司擁有的姐妹連鎖店——Hardee's 覆蓋了美國東部和中西部地區。You scored 0 out of 40You scored 1 out of 40You scored 2 out of 40You scored 3 out of 40You scored 4 out of 40You scored 5 out of 40You scored 6 out of 40You scored 7 out of 40You scored 8 out of 40You scored 9 out of 40You scored 10 out of 40You scored 11 out of 40You scored 12 out of 40You scored 13 out of 40You scored 14 out of 40You scored 15 out of 40You scored 16 out of 40You scored 17 out of 40You scored 18 out of 40You scored 19 out of 40You scored 20 out of 40You scored 21 out of 40You scored 22 out of 40You scored 23 out of 40You scored 24 out of 40You scored 25 out of 40You scored 26 out of 40You scored 27 out of 40You scored 28 out of 40You scored 29 out of 40You scored 30 out of 40You scored 31 out of 40You scored 32 out of 40You scored 33 out of 40You scored 34 out of 40You scored 35 out of 40You scored 36 out of 40You scored 37 out of 40You scored 38 out of 40You scored 39 out of 40You scored 40 out of 40
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你這輩子一定曾開車經過、在那裡點過餐、也曾在那裡吃過飯。但你能多快只憑標誌就辨認出一家餐廳？從金色的拱門到紅色的龍蝦，從獨特的字體到標誌性的配色，每個偉大的餐廳品牌都有一個講述故事的標誌。有些標誌你一眼就能認出來，有些則會讓最資深的美食家也大傷腦筋。覺得你能認出所有40個著名餐廳標誌嗎？只有真正的美食家才能拿到完美的40分——讓我們看看那個人是不是你！